Story at-a-glance
- Drug industry representatives sit on the boards of major TV and print news outlets, shaping and sometimes blocking reporting about drug safety and effectiveness
- Academic institutions, many government agencies and NGOs are financially beholden to Big Pharma, and most academic medical centers have drug company reps on their boards
- “Sponsored content,” also called branded or native content, is now the prevailing online advertising model making drug advertisements and Pharma messages look like real news
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