这大概是我看过的最震撼的反超速广告了(图/视)
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来自新西兰交通运输局推出的一则反超速驾驶公益短片,
Speed ad
- Mistakes。
短片中一辆车正欲转头,此时另一辆车正疾驰而来。眼看一场车祸即将发生 ... ...
就在相撞前一秒,画面突然静止了。
两位车主走下车,难掩心中的懊悔。
短片创意性地将视角对准车祸前一秒,并假想出时间静止的桥段,让两位车主展开一场不可能发生的对话,以表达其懊悔之心。
然而,大错铸成,难以挽回。
短片最后快速的一撞,有了前面的铺垫更显触目惊心。而片中出现在后座上的“儿子”,在调动观者情绪上起到推波助澜的作用。
短片的整体节奏快慢结合得当,剧情细节把控到位。这则广告不仅立意新颖,而且在拍摄和剪辑技术上当属一流,颇有大片的即视感。
可以说,这则广告成功地将反超速的诉求传达到了每位观者的心中。
珍惜生命,为了自己和家人,不要超速驾驶!
如片尾所示:人人都会犯错,但请慢些吧!
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