刘翔“钱”途仍无量 五家顶级赞助商四家续约
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刘翔(资料图)
刘翔在北京奥运因伤退赛举国哗然,损失名誉的同时也影响了“钱”途。对于选择刘翔做代言人的各大企业来说,是选择继续冒险续签还是果断中止合同,这还真是一个问题了。不过刘翔教练孙海平日前表示,目前已经有三家一级赞助企业与刘翔续约,还有一家一级赞助企业很快也将续约,刘翔依然有“钱”途。
去年在美国手术后,已经逐渐走出低迷的刘翔有再次成为潜力股的趋势。作为刘翔团队的核心,教练孙海平对刘翔的所有广告直接参与并把关。据孙海平表示,能与刘翔签约的企业最起码都要是在中国范围内的顶级品牌,这些企业算起来共有十多家。其中大部分已经明确表示会继续选定刘翔做代言人,甚至已有三家一级赞助商更是已经续签了合同,让刘翔没有后顾之忧。从已投放的新一季广告等蛛丝马迹推断,某知名饮料品牌和某知名运动品牌很可能是已经签约的三家一级赞助商之二;另外一家已经签约中国体操队的品牌已经基本上放弃了刘翔。另外,孙海平教练还透露,即将与刘翔续约的一级赞助商是一家“乳品企业”。
比起一帆风顺的不败王者,人们更希望看到悲情英雄从重回巅峰的过程。虽然刘翔能否恢复到从前水平目前看来还是未知数,不过这也是商家对自身品牌市场未来的一次博弈。同时,相信还有一些商家正在抱观望态度,只要刘翔能在恢复期间表现良好,显示出自己的市场潜力,举棋不定的商家们一定不会放过这个“香馍馍”。
北京奥运后,很多业内人士估计,刘翔此番退赛造成的个人损失将超过1亿,而赞助企业将减收超过30亿。但毕竟事情已经成为过往,刘翔和他的团体也走出低迷重新振作。而刘翔会如何给依然信任自己,但同样已经蒙受巨大损失的商家一个交待,让我们拭目以待。
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