范冰冰代言有"前科"的瘦身饮料
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重庆晚报消息,红得发紫的范冰冰代言产品层出不穷,不过最近她帮忙吆喝的某瘦身饮料却引来质疑声。有人士指出,该产品去年曾因为涉嫌夸大宣传被立案侦查,代言这种有“前科”的产品对于范冰冰而言是否明智?但昨日范冰冰经纪人张小姐却表示,接广告前范冰冰并不知道产品历史,“我们看到的一切手续合法,有什么问题应该去问厂家。”
范冰冰眼下炙手可热,近来不断上演代言大片,俨然成为品牌新宠。据称,近年范冰冰所接广告可以说“武装到了牙齿”:从吃的小食品到用的电视机、手机、相机,外加网络游戏。最近细心的观众更在电视里发现,在某制药厂的广告片里,以柔中透刚的性感姿态演绎别样风情的范冰冰,举着瓶子吆喝说“怕胖,喝苗条!”,当起了一种瘦身饮料的代言人。
有心人发现,该产品去年曾被查封。而记者了解到,早在去年,专家就对这款宣传“越喝越苗条”的饮料表示质疑:该饮料中含有左旋肉碱成份,对减肥有一定效果,但是因人而异,同时也没有保健食品标志。因涉嫌夸大宣传、误导消费者,该产品曾被长春、沈阳、哈尔滨等地立案侦查。时隔一年后,这款瘦身饮料又频频出现在电视上,为此厂家销售部称该饮料去年出现疏漏,但现在已拥有保健品批文。
看过范冰冰演绎的广告片后,许多观众质疑,按规定保健品宣传中不得含有明示或者暗示治疗作用的文字,如此露骨宣传“瘦身”功效,有没有欺骗性质?不过昨日接受记者电话采访时,范冰冰经纪人张小姐直言:“我们不知道饮料的过去,厂家没有提供这方面的资料,一切手续合法。我想,如果有什么问题,消费者应该去问厂家。”
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