北京时间9月22日,iPhone 15系列在经过一周的预售后正式开售,和往年一样,今年iPhone
15的依然采用线上预定,物流快递或者线下取货的方式进行售卖。
腾讯科技今日在北京三里屯的苹果零售店现场实探,8点开门的苹果店在早晨6点45就已经布置好了首销的准备工作,不但整个门店被重新设计,门口也早早的拉上了围挡,以保证8点开售取货后现场的秩序。
据现场的工作人员介绍,上午8点到10点为预售用户取货时间,预售取货用户需要持预约取货凭证才能排队,普通消费者暂不能排队。
早晨7点,距离正式开售1小时的时间,三里屯苹果店门口已经有大约20个顾客在排队等待取货。和往年一样,“黄牛”们零星的分布在苹果店周围,等待着开售后能第一时间收取现货。据现场工作人员透露,开售当天,会有600多位用户选择来三里屯线下取货。
三里屯苹果店排队第一人
今年三里屯排队取货的队伍中,队伍最前面的小哥向腾讯科技透露,为了占据第一的位置,他在今天凌晨一点就已经来到苹果店门口排队等待取货。
价格方面,黄牛给出的价格在1200-1500元不等,加价情况集中在iPhone 15
Pro系列上,其中今年最抢手的钛金属原色加价最高,在1500元左右,而蓝色钛金属加价相对较低,但也在千元左右。
今年iPhone
15系列的预售相当火爆,根据京东的预定数据,截至到9月18日,京东平台的预定量已经突破了300万;天猫平台也表示在9月15日iPhone
15预售当晚,连续补货9次,最晚的收货日期已经变成了60天内。
随着iPhone
15系列的开售,以及华为芯片和5G的回归,有机构预测今年苹果会在大中华区的销量上受到冲击。根据IDC的数据显示,今年上半年各厂商在中国高端手机市场上的份额分布,苹果仍占据绝对优势,市场份额高达67.0%;华为位居第二,市场份额达15.6%;
OPPO占据4.2%市场份额,排名第三;其它主要安卓厂商相互差距较小,市场份额主要集中于3.0%-4.0%之间。
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