▲美国麦当劳难见到纯素的植物肉汉堡。
因环保与气候变迁问题,许多连锁店纷纷钻研「植物肉」产品,但作为全球速食龙头,麦当劳至今仍未在全美正式推出植物肉汉堡,原因出在测试的地区可能与目标客群不符。习惯因地制宜的麦当劳,其薯条的风味也有地区之分,有些是荤的,有些却是素的。
《素食新闻》(VegNews)称,根据一项2023年的研究指出,如今有过半的年轻美国人,吃的植物肉比真正的肉还要多。事实上曾经有段时间,美国的部分地区可以找到「植物肉汉堡」这款商品,包括德州、爱荷华州、路易西安那州与南加州共600间分店,2022年时,这些州成为麦当劳McPlant植物肉汉堡的试卖地区。
试验的结果是冷清的,McPlant因销量不佳,被总公司认定无法扩展至全美各分店,但McPlant在其他部分国家却取得成功,并在英国麦当劳列入常态菜单当中,还有德国和葡萄牙。在部分市场,该款植物肉汉堡被认证为「素食」,但在其他市场,汉堡里面还加了起司和美乃滋。
竞争对手汉堡王则有不同结果,他们在2019年就把植物肉华堡推广到全美都能点得到。
对于麦当劳在美国推行植物肉的测试,部分人认为那是因为试行的许多店家都位于偏远地区,而那里基本上都不是植物肉的客群,但麦当劳对此并无回应,未来是否推展至全美也没有任何消息。
另外,麦当劳薯条的成分多年来一直引人好奇「究竟是荤还是素」,其实在其他许多国家,麦当劳薯条可能真的是纯素的,在英国甚至已得到纯素协会认证,但在美国却使用了牛肉调味料调味,虽然不含任何真正的肉,但其中还含有牛奶成分。
-->
`,
"script":[]
}
, "gg_rightside": {
"html":`
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_duturandom": {
"html":`
`,
"script":[]
}
, "gg_square": {
"html":`
`,
"script":[]
}
, "gg_topbanner": {
"html":`
`,
"script":[]
}
, "gg_middlesquare": {
"html":`
`,
"script":[]
}
, "gg_dutu": {
"html":`
`,
"script":[]
}
, "gg_botline": {
"html":``,
"script":[]
}
, "gg_dututop": {
"html":`
`,
"script":[]
}
, "gg_shipintop": {
"html":`
`,
"script":[]
}
, "gg_inContent": {
"html":`
`,
"script":[]
}
, "gg_shipinrandom": {
"html":``,
"script":[]
}
, "gg_sideSticky": {
"html":`
`,
"script":[]
}
, "gg_bottombanner": {
"html":`
`,
"script":[{"type":"text/javascript","src":"//widgets.outbrain.com/outbrain.js","async":"async"}]
}
, "gg_marquee": {
"html":`
`,
"script":[]
}
}
const adEnv={
"gg_header": {
"html":``,
"script":[{"type":"text/javascript","exec":` var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; var pbjs = pbjs || {}; pbjs.que = pbjs.que || []; `},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-hb/adn.wnx2.js","async":""},{"src":"https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js","async":"","data-ad-client":"ca-pub-7528949385909099"},{"type":"text/javascript","src":"https://adncdnend.azureedge.net/adn-video/WenxuecityPlayer.js","async":"async"}]
}
}
const wxcEnv = {
"base":{
"exe":[],
"src":[
{"src": "/news/js/recommendednews.js","defer":"true"},
{"src":"/js/wxcFunc.js","defer":"true"}
]
},
"func":{
"exe":[
//展示评论
'function showMoreComments(){let n = 0;for(let i=0;i
2){dom.hide();}}$("#showallcomment").show();$("#showlesscomment").hide();};',
],
"src":[
//图片,搜索,QR code
{"src": "/news/js/view.js?v=05132024"},
//计数器
{"src":"//count.wenxuecity.com/service/count/script/do.php?type=news&id=243152&n=0&out=jsval","defer":"true"},
]
}
}
function wxcCode(){
wxcEnv.base.exe.forEach(x=>{
let tag = buildAdcode(x);
document.head.append(tag);
})
wxcEnv.base.src.forEach(src => {
let tag = buildSrc(src)
document.head.append(tag);
});
wxcEnv.func.exe.forEach(x=>{
let tag = buildAdcode(x);
document.body.append(tag);
})
wxcEnv.func.src.forEach(src => {
let tag = buildSrc(src)
document.body.append(tag);
});
}
function adcode(){
let adkey = Object.keys(ads);
adkey.forEach(x=>{
let code = ads[x].html;
let div = document.getElementById(x);
if(div)div.innerHTML = code;
ads[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.body.append(tag);
}else{
let tag = buildSrc(s);
document.body.append(tag);
}
})
})
}
function baseCode(){
let baseKeys = Object.keys(adEnv);
baseKeys.forEach(x=>{
adEnv[x].script.forEach(s=>{
if(Object.keys(s).indexOf('src')===-1){
let tag = buildAdcode(s.exec);
document.head.append(tag);
}else{
let tag = buildSrc(s);
document.head.append(tag);
}
})
})
}
function buildAdcode(script){
let tag = document.createElement('script');
tag.innerHTML = script;
return tag;
}
function buildSrc(obj){
let keys = Object.keys(obj);
let tag = document.createElement("script");
keys.forEach(key=>{
tag.setAttribute(key, obj[key]);
})
return tag ;
}