About Us

Established in 1997, wenxuecity (WXC) has become the largest overseas Chinese website in the world.  We offer a full spectrum of online information services, including but not limited to: news, BBS, online community, activity groups and blogs. Having readers centered in our business development, WXC is devoted to serve overseas Chinese throughout the world. We have highly engaged our audience with different venues, and that has contributed to the popularity of some unique products in WXC. Those products have become audience-generated brand names, such as

• 子女教育 (Raising kids) – The love and pain, fun and frustrations in raising kids overseas
• 我爱我家 (Sweet Home) – “Home, my sweet Home.” Everything under the roof, and with the family
• 私房小菜 (Private Recipes) – Tantalizing aroma is the only thing you cannot find here
• 海外原创 (Haiwai/Overseas Original – Literature) – Share your stories and feelings
• 流行时尚 (Fashion) – The platform to show your beauty, share your fashion tips and learn from others
• 影视人生 (Video life) – Enrich your life with various shows
• 世界风情 (Travel Adventures) – Share the stories of your trips around the world

In the digital era where social platforms are flourishing, we will continue our focus on enhancing our Chinese online community and creating more products/venues to meet the changing needs of overseas Chinese. Our desire to facilitate the communication between China and foreign cultures has led to everything we do at wenxuecity.com. 


关于我们

成立于1997年，文学城已经发展成为了集新闻追踪、网络导航、主题浏览、热门论坛、网上社区以及电子商务于一体的海外第一大华人中文门户网站。数十年如一日，文学城坚持以用户为中心，致力于服务全球华人。依托于我们广大读者群，文学城打造出了如下特色品牌：

子女教育 – 子女培养？上藤校？家长关系？……在海外养孩子不是孤军奋斗

我爱我家 – 装修、家长里短、邻里关系……家永远是最温馨的港湾

私房小菜 – 不论是私房食谱还是美食地图，在私房小菜论坛里你都能找到你的那盘菜

海外原创 – 分享生活，讲你的故事

流行时尚 – 展示自我充实自我的平台

影视人生 – 国内流行看什么？请看影视人生论坛

世界风情 – 读万卷书不如行万里路

文学城以成为“跨出国门信息第一站”为目标，将信息窗口与网络社区相结合，为海外华人提供第一线 咨询和方便的在线互动平台。文学城将会不断完善，为用户提供最便利的信息传播渠道，丰富广大读者的生活。




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Why Wenxuecity.com?
Wenxuecity.com has been around for over 16 years and maintained a healthy growth since the very first day. We are the #1 portal for overseas Chinese, and have a solid audience base, especially in North America. From west coast to east coast, wenxuecity has readers located in every corner of North America. Where there are Chinese, there is wenxuecity.com. Our readers congregate in extended urban areas and thriving cities such as Greater New York, San Francisco bay area, Greater Los Angeles, Greater Toronto, Vancouver, Houston, Dallas – Ft Worth, Seattle, etc. Compared to general public in North America, our readers are more educated, more tech-savvy and have higher annual household income. They are culturally similar and have a lot in common with each other. Most of them are loyal to wenxuecity.com. This in part explains the high engagement and credibility of wenxuecity.com.

With a third-party serving solution and in-house-developed geo-targeting ad serving system, wenxuecity is able to deliver credible tracking metrics, and offer customized targeting solutions to meet your needs.


文学城的优势

运营了十六年，文学城一直保持着健康的增长趋势。作为服务华人的海外第一大门户网站，文学城有着庞大而稳定的读者群。以读者最多的北美大陆为例，有华人的地方，就有文学城的读者。我们的读者大多聚集在繁华的大都市或是发展中的城市。大纽约地区、旧金山湾区、大洛杉矶、大多伦多、温哥华、休斯顿、达拉斯、西雅图等等，都是华人集中的地区，也是文学城读者比例最高的地方。与普通群体相比，文学城读者的教育程度、收入水平和对科技的敏感度等参数都高出很多。他们拥有很多的共同点，在文化认同上与其他群体也不一样。文学城的读者大多都是忠实读者，很多人在网页上的逗留时间都较长。他们对文学城发布的信息认同度也会更高。

以第三方广告系统和自主开发的地理定位广告平台为基础，文学城可以为客户提供可信的统计数据和量身打造的受众定位方案，从而实时调整广告投放以及控制成本。
 

Key Statistics

According to the most recent data (2013, from Google Analytics and Alexa), wenxuecity.com is ranked 2,531 globally and 810 in the U.S. on search engine traffic volume. Every 30 days, the number of average pageviews is over 2 billion, and that of unique visitors is close to 3 million. Within the 3 million unique visitors, over 90% are returning visitors. And about 60% of the total traffic comes from the US, while about 20% are from Canada. On average, they view about 9 pages for each visit and stay on the site for 14 minutes.


以数据说话

权威平台的最新统计数据（2013）表明，文学城网站搜索引擎的国际排名是2531，在美国境内则排名第810位。以30天为统计区间，平均每月的页面浏览量超过两亿，而每月的独立访客则将近三百万。在这三百万独立访客中，90%以上是回头客。总访问的60%来自美国，20%来自加拿大，其他20%则来自澳大利亚、新加坡、英国等中国人比较多国家和地区。从访问习惯来说，文学城的读者平均的停留时间是14分钟，每次访问的平均浏览页面数量是9页。

Advertising Services

In addition to ordinary advertisements on wenxuecity.com, we offer a great variety of opportunities to either convey your brand story and/or promote your offers.

• Advertisement
• Adtorials
• Sponsorship
• Partnership
• Research
• Events and Promotions

If you do not find the advertising/markting service you need, please contact us. 


广告服务项目

除了最基本的网页广告以外，文学城还提供其它营销相关的服务，比如：

• 网页广告
• 软文广告
  
• 赞助
  
• 推广合作
  
• 消费者研究
  
• 活动和促销