▲Netflix将取消最便宜的无广告方案。
影音串流巨擘Netflix于2023年大动作宣布调涨,且宣布新会员不得加入无广告的基本方案,如今Netflix又有新动作,稍早正式宣布,将逐步在各国取消无广告的基本订阅方案,加拿大与英国将成为第一波适用国家,新制最快第二季就会上路。
根据theverge报导,Netflix于24日公布最新财报,尽管接连涨价,但是上一季的订阅户激增1310万人,远远优于分析师预估的870万人,使全球总订阅户来到2.47亿人。2023年第四季营收年增12.5%至88.3亿美元(约新台币2770亿元)。
Netflix宣布,目前各国最便宜的无广告方案将陆续取消,首批影响国家为加拿大与英国用户,订阅者届时若想选择最便宜的无广告方案,就必须升级至15.49美元(约新台币499元)的「标准方案」(Standard
plan)。加拿大与英国今年第二季起就会取消最便宜无广告方案,之后则会陆续在其他国家实施。
事实上,尽管Netflix连连涨价并致力打击共享帐号让用户大喊吃不消,但是却也让订阅人口基数大增,甚至超越预估数字。
取消最便宜的无广告方案后,Netflix将会剩下3种订阅方案,分别是每月6.99美元(约新台币225元)的「广告方案」(Standard
with ads)、每月15.49美元(约新台币499元)的「标准方案」(Standard
plan),以及每月22.99美元(约新台币740元)的「高级方案」(Premium plan)。
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