I am an Associate Professor of Marketing at Guanghua School of Management, Peking University. I received my Ph.D. in Information Systems and Management from Carnegie Mellon University in 2018 and a dual bachelor's degree in Computer Science and Economics from Tsinghua University in 2013.
I have a particular interest in human-AI collaboration. I also work on projects related to individual users' cross-channel behavior, and FinTech. I pursue multi-disciplinary methodologies, including econometrics, structural modeling, machine learning, and field experiments.
Statement: All my academic articles, media commentaries, opinion pieces, and interviews are listed on the personal website below and on official platforms or channels of Peking University. These lists are updated in real time. Apart from the content listed, I have never published any other articles or given any interviews to media outlets.