如果是经常线上购物,又是在北美,Amazon肯定是接触过的,但是Walmart Online是不是也用过,还有最新异军突起的Temu和老牌低价网购Wish和中国直销的Ali Express是不是也用过,作为一个经验丰富的老用户,这些我都用过,今天就来給大家介绍和比较一下这些服务的优缺点。 ![同是在线电商大平台,Walmart和Amazon有什么区别?](http://cdn3.pingpongx.com/pr-files/2017-03-08/3e11a84a-fecc-4310-a4ec-5bc01231d33f.jpg)
1. Amazon,全球最大的线上购物网站,亚马逊几乎是线上购物的代名词,从早期的25美元购物免邮费,到现在的prime服务,多数物品二日送达,购物的品种几乎包罗万象,从日用品到耐用品,再到大件家具用品,几乎我们可以想象到的,都能在Amazon买到,而且它的比价功能非常完善,用户评分体系比较科学(当然也有灌水现象,但是相对好很多),尤其是还有大量的用户问答,方便用户的购买选择,基本上是我购物的首选,尤其是COVID之后,完成了足不出户,购物天下 2 Walmart Online,沃尔玛作为全球最大的购物超市连锁,以低价方便著称,其实Walmart Online是美国第二大的在线购物平台,仅次于Amazon,它有个非常好的特点,就是可以和Walmart的商店紧密连接,方便购物和退换,还有个很好的特色是,它上面提供一些大件商品,可以运送到Walmart商场,这方面比较Amazon要便宜和选择丰富一点。 ![](https://www.globalsources.com/STM/wp-content/uploads/temu-vs-amazon1.png)
3. Temu,尽管才上线不到一年,但是已经成为美国第三大的在线购物平台,主打的就是特低价,而且退货(现在的状态)非常方便,通常送达的时间是7天到10天,对于不急用的物品非常合适,但是因为拼多多的免运费补贴政策,现在TEMU上面的商品基本上都是白牌和短小轻薄的商品,无法找到大件或是较重的物品。 4. Ali Express,有经验的买家可能都知道阿里海外的网站,在Temu出现之前,它提供了比较丰富的选择,物品以低价打动人心,但是通常要附加运费,而且运送周期很长,10天甚至以上,只适合不急用,而且美国网站很难找的商品 ![Aliexpress vs Wish: Which platform is better?](data:image/png;base64,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)
5. Wish,这是一家位于加州的公司,基本模式就是中国物品的海外规模化代购,号称是团购,其实是客户代购,所以价格很低,但是外加运费(通常都比较高),总体的价格比AMAZON低,但是质量较差,品种不够丰富。 当然除了这些之外,还有一些更加小众的网站,即便是SHEIN这种规模较大,但是因为购物选择有较大限制,不在我的比较范围之内。 上面是简单介绍,下面就做一下具体的对比 (价格以Amazon为基准,所有网站不需要会员) Amazon Walmart Online Temu Ali Express Wish 价格 中等 中等 很低(-30%) 较低 (-15%) 较低 (-20%) 平台商户 2.7 Millions 0.75 Million 不详 2 Millions 0.5 Million 商品大类 14 18 15 30 16 货品种类 260 Millions 12 Millions 不详 6.8 Millions 2.8 Millions 商品特点 包罗万象 低价精选 短小轻薄 低价海选 低价精选 运费 Prime或$25免费 Walmart+ $35免费 10美元免费 另算 另算 送货时间 会员2日/5-7日非会员 2日到7日 7日到10日 10日到21日 10日到21日 当日达 部分货品Prime 部分商品当日取 无 无 无 用户评价体系 丰富较真实 丰富较真实 丰富不真实 丰富不真实 丰富不真实 用户问答体系 丰富实用 较丰富实用 无 无 无 退货 UPS store等 Walmart商场 无需退还 不详 无需退还 退货限制日期 30天 90天 90天 30天 30天 会员费用 Prime $139年费 Walmart+ $98年费 无 无 无 会员数目 125 Millions 11 Millions 无 无 无 总结: 如果是不喜欢出门购物,建议用Amazon Prime会员,申请专门的信用卡,有2%到5%(small business)的返现,通过Amazon购买生活日用品和耐用品 对于喜欢出门购物,但是比较节俭,建议用Walmart(无需会员)购买日用品和耐用品 对于不急用,不在乎质量,特别在乎价格,建议用TEMU购买快消品(我会有专门的文章介绍我对于现代快消品的体会) 对于Ali Express和Wish,我通常都只是在完全无法找到低价购买的时候才会试一下,WISH现在几乎不用了,AE用的也很少,偶尔用来购买一些电子零件
上面的总结是基于自己作为AMAZON PRIME member和TEMU重度用户的经验基础上,难免有点偏颇,请大家指正。
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