蔻驰的这则圣诞广告 让网友们抓狂了...
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前不久,星巴克红色圣诞杯引发过一波抵制,不少美国人觉得这是向圣诞节宣战。这才两周,Coach的圣诞节广告也惹事了……而且,事更大……
近日,蔻驰在Youtube上发布了最新圣诞广告。结束了全球巡游的圣诞老人终于在26号回到北极的家,正准备喝上一杯牛奶扫去疲惫。就在这时,一个陌生的时髦女郎突然造访,圣诞老人打开门,不料却被一拳打倒在地。
她径直走入房间,打开圣诞老人的储物柜,从众多礼物中挑选出一款Coach系列包包,心满意足地离开了。离开前还不忘在圣诞老人的评价体系中把自己的评价从“顽皮”改成“很赞”。她离开后,被打的圣诞老人怒往牛奶里掺酒,借酒消愁……
咱看来这广告没啥不对的,广告创意方也说,“希望通过轻松有趣的短片表现出蔻驰是人们梦寐以求的节日礼物”。然而问题是……网友们受不了啊!
“这广告是什么逻辑?一位女士因为‘顽皮’没能得到心仪的礼物,就去袭击圣诞老人?”
社交媒体上质疑蔻驰的人还不止一两个:
“为什么设定这个女人拳打圣诞老人?”
“毁童年……”
“震惊了,这是什么广告!暴力、贪婪、不尊重老人、借酒浇愁,真是应有尽有,蔻驰丝毫不关心广告向人们传播了什么吗?!”
“没人会喜欢这个短片的。不管蔻驰有多好,他们都应该先明白什么叫社会责任感。”
“对于这则完全负面的广告,我建议要么改变内容,要么直接撤下。为什么要把自己的品牌形象塑造成一个会引发人们暴力争夺的东西呢?”
“原来能用蔻驰包的都是这种人啊。”
广告截图
也有一些人表示喜欢这个广告创意,还引申了涵义:
“可爱,蔻驰脑洞太大了!”
“很有趣,给节日增添了轻松氛围!为什么要坐等礼物,一个强大的女人应该自己去获取礼物!做自己的圣诞老人!”
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