2046在台票房持平 内幕追踪报导
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王家卫执导,集合三王五后超强巨星阵容演出的新片「2046」上周末在台上映,票房成绩揭晓台北410万,全台约800万元,虽然是王家卫4年前「花样年华」在台票房的2倍,不过发行商「福斯电影公司」表示,离他们的预期还是差上好大一截。
不仅木村拓哉演的雾煞煞,在上海记者会连演了「2046」5年的大主角梁朝伟也附议说他也看不懂,此话一出恐怕让观众更加为之却步。
大明星难搞定,也让「福斯」宣传「2046」非常吃力,只能透过王家卫泽东公司间接和木村拓哉杰尼斯事务所联系的「福斯」,早从8月就开始极力邀请木村访台,还发起影迷连署活动,最后募集15万人,不过最后木村拓哉不但上海宣传以另有工作放鸽子,连台湾行也迟迟吊足大家胃口,到最后一刻9月30日才正式宣布不来了。
另外,9月29日原定出席记者会的梁朝伟、刘嘉玲,因为梁朝伟生病临时不来,延至10月1日才举行记者会,也让「福斯」人仰马翻。「2046」在上片之前,「泽东」连一张宣传海报也没有给「福斯」,就连正式预告也是在上映前7天才进戏院,福斯只好出奇招以两个月350万台币,在台北捷运包装一辆「2046」列车,增加电影的曝光量。
据了解,总共投下千万台币宣传「2046」的福斯电影,目前为止还是对「2046」极具信心,认为凭王家卫的名号,巨星魅力和唯美的电影画面,「2046」的后势仍然可期,福斯更保证「2046」剧情说穿了,就是人无法抛去过去的无奈,真的没有那么难懂啦!
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